Economy

Dolce And Gabbana Advert Accused Of Being Racist

Dolce And Gabbana Advert Accused Of Being Racist

I love China and the Chinese Culture.

Stefano Gabbana has also been criticised for his past comments on IVF and the #MeToo Movement, as well as making headlines for calling Selena Gomez "ugly" and influencer Chiari Ferragni's custom Dior wedding gown "cheap" on social media.

Image from a Dolce & Gabbana promotional video that has drawn fire in China for using racist stereotypes.

Gabbana and the brand has said that the rude comments about China stemmed from a hacking and were not sent by the designer.

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Cross-border e-commerce site Yangmatou said on Weibo it had taken 58,000 D&G products down, adding that 'the Motherland is more important than anything else'.

China's Kaola, an e-commerce platform belonging to China's NetEase Inc confirmed it had removed Dolce & Gabbana products while luxury goods retailer Secoo said it removed the brand's listings on Wednesday evening. The designers ended the video by saying sorry in Mandarin.

Social media users slammed Dior this summer when it posted a video featuring a Hong Kong fashion blogger going to a store and posing with a new handbag. "As I have voiced time and again publicly and privately, western brands seeking to enter and expand in China should be aware of Chinese cultural sensibilities", she told Women's Wear Daily. At one point, the narrator asks the female model if the phallic shaped cannoli "is it too huge for you?"

Dolce & Gabbana's Chinese marketing scandal is fashion's biggest faux pas since former Christian Dior designer John Galliano's anti-Semitic rant in 2011, and it's potentially far more costly. The closely held brand has sales of nearly 1 billion euros (US$1.1 billion), according to Bloomberg data.

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Dolce & Gabanna's Domenico Dolce and Stefano Gabbana are asking for forgiveness.

The pair (sort of) apologised, but only to the people who worked on the show or were set to attend.

D&G has been deserted by a growing list of celebrities in the fallout. Its ambassadors for the Asia Pacific region, singer Karry Wang and actress Dilraba Dilmurat, who is of Uigher ethnicity, ended their contracts with the company. "Crouching Tiger, Hidden Dragon" star Zhang Ziyi said she would boycott the brand.

Following the racist videos, which went viral on the Chinese social media platform Weibo, powerful retailers and celebrities pulled their support for the brand. D&G has since deleted the videos from China's Twitter-like Weibo microblogging site, though they are still viewable on the company's Instagram account. Things only got worse for the company today when an Instagram user shared screenshots of a back-and-forth he says he had with co-founder Stefano Gabbana. The posts, which triggered even more anger, featured pile of poo emoji and branded the country as "Ignorant Dirty Smelling Mafia", claiming that Chinese people eat dogs. The brand said in social media posts that its account and that of Gabbana had been hacked.

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