Bigger, pricier iPhone? Here's what Apple is expected to unveil today

Bigger, pricier iPhone? Here's what Apple is expected to unveil today

CEO Tim Cook showed off the Apple XS, which has a bigger screen than the one on last year's dramatically designed model, the iPhone X. It'll cost about $1,000. In the second quarter, Apple dropped behind low-priced phone maker Huawei to third place in terms of unit sales.

The UK price is expected to be in line with the dollar price as Apple has typically retailed its phones for the exact same amount in sterling as it has in dollars.

As anxious as Apple fans are to see all of the new hardware that the company has in store for its Gather Round event on Wednesday, the one device that we're most curious about is perhaps the least impressive of the bunch.

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Apple uses the "S" suffix when it upgrades components but leaves the exterior design of a phone the same. The previous Apple Watch was available in 38 mm and 42 mm sizes. The names were revealed via links to otterbox cases for the iPhone XS and iPhone XS Max. Shares of Garmin Ltd lost some earlier gains and were flat in midday NY trade. The other newly revealed iPhone models, the XS and XS Max, start at $999 and $1099, respectively, and launch later this month on September 21. It has a traditional, lower-quality screen and an aluminum body; it's physically smaller than the iPhone 8 Plus but has a bigger screen.

Korean technology giant Samsung, whose 2018's second-quarter's shipments nosedived by 10.4 per cent, led the market with a 20.9 per cent share in the second quarter, according to International Data Corporation. According to industry experts, it is likely to have aluminium edges instead of stainless steel.

Jeff Williams, Apple's chief operating officer, says it is the first FDA approval of its kind.

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If media leaks pan out, the newest additions to the iPhone lineup will make their debut at a scheduled company event in California. It boasts the same set of features found in other iPhone X models.

Apple's events are pompous, neurotically controlled celebrations of capitalist extraction, but it's hard to deny their importance.

But if you are new to the iOS 12 game, or have just bought an iPhone or iPad, then you will be pleased to learn that the update is packed with a bunch of new features which is sure to breathe new life into your OS. Apple's offerings may also impact Huawei's P20 Pro. Kuo said the iPhone Xs will start at $800 and the iPhone Xs Max will start at $900, wile the third model is expected to ship in September and start at $600.

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