Facebook takes its crusade against YouTube to the next level

Facebook takes its crusade against YouTube to the next level

Facebook Watch will offer an YouTube-like experience where users can comment and react to videos on real time.

The social network's "Watch" feature, a section on its app, is created to take on YouTube directly since it will serve as a dedicated home for videos on Facebook, instead of them being interspersed them with status updates and other posts on the Facebook homepage. It called Watch a "new platform for shows" in 2017.

Social media giant Facebook has now opened its Facebook Watch video-on-demand service for all users. It comes despite claims that the feature has fallen flat in the U.S., with many users ignoring.

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Facebook took the year to make watch a bit more social - like making it easier to see which videos your friends have liked or shared, creating shows that have audience participation at their core, and opening Watch to videos from Pages. The video platform will also show episodes that follow a theme or storyline. "We're expanding our Ad Breaks program so more partners can make money from their videos, and we're offering new insights, tools and best practices for Pages in Creator Studio", said Fidji Simo, Head of Video in a statement.

Launched in the United States in 2017, the video service allows users to enjoy videos from different genres, including entertainment, sports and news in their personalised "Watch Feed" that carries a collection of recent videos from the pages they follow.

"Watch" is available on iOS, Android, Apple TV, Samsung Smart TV, Amazon Fire TV, Android TV, Xbox One and Oculus TV.

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In addition to letting you discover new videos or catch up with creators you love on Watch, you can also view videos you saved to watch later and even watch videos focused on audience participation like trivia games or Premieres.

Users subscribed to the page will get an option to follow the video channel and also get suggestions for similar content.

In a survey conducted by Diffusion Group where 1,632 adult Facebook users participated - 50% had never heard of Watch, whereas 24% said they were aware of the service but had never used it.

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