Culture&Arts

Instagram Launches a New App Called IGTV for Long-Form Video

Instagram Launches a New App Called IGTV for Long-Form Video

"We've come a really long way in just eight years, and it's thanks to this incredible community. that we've been able to launch IGTV", Instagram CEO Kevin Systrom said on stage at the event in San Francisco. You'll be able to pop from regular Instagram to IGTV with the press of a button on the app's homescreen, and IGTV will retain a lot of the look and feel of traditional Instagram.

Instagram said Wednesday it now has more than one billion active users, as it unveiled a new long-form video feature in a bid to attract "creators" like those on YouTube.

IGTV is completely built for mobile devices, allowing users to view all the latest videos from content creators they already follow on Instagram. Also, vertically-oriented video will take time for everyone to get used to - both 'Grammers used to filming in landscape, and viewers used to turning their phones on their sides to watch everything from YouTube to Netflix.

Lele Pons, a YouTube sensation who also has amassed 25 million followers on Instagram, plans to launch a new cooking show on IGTV in hopes of increasing her audience and eventually generating more revenue.

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Creators can link to their Instagram profiles, outside websites or online stores in clips uploaded to IGTV.

The firm also announced that it had finally reached a billion users, meeting other popular apps and services like Facebook Messenger and WhatsApp Messenger at the top. "I'm still going to be posting on YouTube as well as on Instagram", she told reporters. It will allow creators to produce 4K vertical videos that are significantly longer than the current limit of 60 seconds.

Instagram was launched just eight years ago.

IGTV is essentially a video platform, similar to YouTube, where each creator has their own channel which users can choose to follow to stay updated on.

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TechCrunch has learned that the Instagram longer-form video hub that's launching [today] is called IGTV and it will be part of the Explore tab, according to multiple sources.

While there are no advertisements on IGTV at launch, Systrom was clear that there would likely be in the future.

Instagram, now almost 8 years old, is moving further from its roots as a photo-sharing service as it dives headlong into longer-form video.

IGTV will be available on iOS and Android "within the next day".

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