Economy

Apple's Tim Cook Urges Duke Grads To Think Hard About Data Privacy

Apple's Tim Cook Urges Duke Grads To Think Hard About Data Privacy

Apple CEO Tim Cook's commencement speech at Duke University Sunday offered graduates a "think different" strategy that praised the women of the "Me Too" movement as well as the Parkland, Florida shooting survivors.

This comment echoed with this year's Facebook data controversy, which Cook heavily criticized after it was revealed that political data analytics firm Cambridge Analytica was able to breach into the data and information of almost 90 million Facebook users. "Because we know it belongs to you".

Facebook came under fire earlier this year after it disclosed that it had harvested personal data of up to 87 million users through a political data analytics firm called Cambridge Analytica.

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He says that Apple doesn't believe that making the most out of technology means trading your right to privacy. So we choose a different path: "collecting as little of your data as possible, and being thoughtful and respectful when it's in our care".

He added: 'The truth is, we could make a ton of money if we monetized our customer - if our customer was our product.

"This was clearly Cook trying to paint Apple in a positive light to a younger demographic and use the Facebook Cambridge situation to highlight Apple's strict data privacy standard", Daniel Ives, head of technology research at GBH Insights, tells Barron's.

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"Be the last people to accept things as they are, and the first people to stand up, and change them for the better", Cook said. We fail to guarantee every student the right to a good education.

In many ways, Cook's address was similar to Steve Jobs' now-famous commencement speech at Stanford University from 2005 titled "How to live before you die".

Cook's comments about privacy may also have been a reference to Google, which is a more direct Apple competitor. Apple made the move after it unsuccessfully fought to be exempt from a controversial new cybersecurity law in the Asian nation, but the decision alarmed privacy advocates. The concern for privacy is more than ever and it seems like the companies are experiencing a hard time fending off these attacks.

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And in 2014, hackers were able to steal nude photos from celebrities' iCloud accounts.