Sci-tech

Facebook advertising questions privacy

Facebook advertising questions privacy

Facebook has a tough fight ahead of it as it tries to restore its name and win back public trust, and the latest shot in that war is an official blog post titled "Hard Questions", which seeks to reassure Facebook users that they "are not the product". That has always been true.

San Francisco, If you are on Facebook, you cant opt out of ads altogether because ads are what keep Facebook free but you do have different options to control how your data can and cant be used to show you ads, the social media giant has said.

If you've never gone through this settings page before, don't worry.

We are at a point where people now know how closely their activity is being recorded and sold, and Facebook acknowledges it can't stop doing that and continue being a $480bn company, and frankly your data is worth more to them than any reasonable subscription plan. Facebook can find accounts that match that data although it says it doesn't tell the advertiser who matched.

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Facebook posted a strong first quarter on Wednesday, reporting a 50 percent boost in advertising revenue over the previous year. Many websites and apps you may visit have access to Facebook tools to make content and ads more relevant. The question of a paid version of Facebook came up a fews day before his testimony when Chief Operating Officer Sheryl Sandberg suggested that if people want it ad-free, Facebook might have to start charging a subscription fee.

Another method of advertising involves the advertiser bringing information about a customer to them. Here, you'll be able to see the "interests" assigned to your account and remove them if you choose, view which advertisers have your contact information and are now running campaigns, hide ads from certain businesses and even disable some shared data used in targeted ads.

Brian Wieser of Pivotal Research Group said in a recent report that he sees "downside from the Cambridge Analytica episode" for Facebook, which relies on advertising for most of its revenues.

If I'm not paying for Facebook, am I the product?

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An eMarketer report last month said the so-called "duopoly" of Google and Facebook would capture 56.8 percent of the USA digital ad market this year, compared with 58.5 percent last year, as rivals like Amazon and Snapchat experience faster-than-expected growth. They likened their situation with newspapers, websites or search engines where the core product is reading the news or finding information and ads are used to fund that experience.

What if I don't want my data used to show me ads? "They're all found in ad preferences". Canaccord Genuity restated a "buy" rating and issued a $240.00 price objective (up from $230.00) on shares of Facebook in a report on Thursday, February 1st.

If users hit a "like" button on The Guardian, they likely do not realize Facebook is capturing their data. We could, for example, tell an advertiser that more men than women responded to their ad, and that most people clicked on the ad from their phone.

Overall, Facebook digital ad revenue overall is surging, but growth is slowing down. In my case, I regularly clear out the information it bases its decisions on since I don't like having targeted ads in general. Facebook also adds targeting categories based on your demographic information, such as whether you might have a child, your birthday and age, what mobile device you use and even your political leanings - whether or not you've explicitly shared any of that on Facebook.

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"Data collected on Facebook is to give users a better service". But the promise of digital advertising is that it can show you ads for products, services, and causes that may actually be of interest to you.