Culture&Arts

No more Necco Wafers? America's least-favorite candy suddenly becomes fan favorite

No more Necco Wafers? America's least-favorite candy suddenly becomes fan favorite

Can you match up to this woman from Florida, USA, who wanted to trade her vehicle for some wafers?

Word that the country's oldest continuously operating candy company might shut down has people suddenly hoarding Necco Wafers, despite the candy's unpopularity among, well, nearly everyone.

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In March, Necco announced that 395 workers could be laid off if the company does not find a buyer.

Santa Monica-based CandyStore.com reports that at least one panicked buyer offered a used Honda Accord as a trade for all the company's Necco wafers. The news led to many Necco enthusiasts stockpiling the sweet in a panic. I want all that candy, she said. "I don't have much right now, so I was like, 'I've got this vehicle, and I want all that candy, so maybe they would consider it'".

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Necco wafers, often described as chalky and teeth cracking, are experiencing a 63 percent sales spike in the wake of news that its manufacturer may shut down and stop making the Civil War-era treat.

"Candystore.com did consider her request - but ultimately made a decision to pass on her offer".

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But if their desperately brilliant bid for a buyer succeeds, NECCO's "Wafer-mania" will join the Great Twinkie Rush of 2012 and the Saga of the McRib in the pantheon of history's greatest marketing gimmicks. She did get her Necco in the end. "They thought I was insane, but they were amusing for even entertaining me".


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