YouTube Reportedly Increasing Ads Before Music Videos to Encourage Paid Subscriptions

YouTube Reportedly Increasing Ads Before Music Videos to Encourage Paid Subscriptions

As a result, YouTube will increase the number of ads played in between videos in a direct effort to, in Cohen's own words, "frustrate and seduce" users of YouTube's free service.

"You're not going to be happy after you are jamming "Stairway to Heaven" and you get an ad right after that", said Cohen. Another channel opted to move its videos to an adult-content site, saying that will offer more freedom than YouTube.

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YouTube Reportedly Increasing Ads Before Music Videos to Encourage Paid Subscriptions

Cohen said he prevailed upon his colleagues and bosses to make some changes to "be good partners" to the music industry.

YouTubers like asapSCIENCE, an award-winning science channel with more than 7 million subscribers, and Smarter Every Day, another science channel with more than 5.5 million subscribers, are a couple of creators whom YouTube is planning to work with, according to a company representative.

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How will YouTube frustrate users? According to Cohen, a YouTube music service is in development to compete directly with Apple Music and Spotify. For years, YouTube's parent company prioritized free, easy-to-use services that definitely helped in securing YouTube's popularity among many video sites.

YouTube will ban videos that promote or link to websites selling firearms and accessories, including bump stocks, which allow a semi-automatic rifle to fire as faster, Bloomberg reported. "Once we do that, trust me, all that noise [about revenue and violations] will be gone and articles people write about that noise will be gone". YouTube does too, but at significantly lower royalty rates than dedicated music services.

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Following last month's school shooting in Parkland, Florida, videos describing survivors of the attack as "crisis actors" found their way to the top of YouTube's trending list - meaning that the platform's algorithm recommended them. "They will appreciate in time the advertising".

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