Sci-tech

MA launches probe into Cambridge Analytica's use of Facebook data

MA launches probe into Cambridge Analytica's use of Facebook data

Private information from millions of Facebook profiles was obtained by data analyst firm Cambridge Analytica without the consent of the social network's users, according to reports Saturday by The Observer and The New York Times. A Cambridge University professor, psychologist Aleksandr Kogan, built the app that collected the user data. Collecting everything from likes to status updates to personal messages, the company then went on to use this information to create algorithms that would target Facebook users with fake news articles perfectly crafted to insidiously influence political leanings. "He also passed that data to Christopher Wylie of Eunoia Technologies, Inc", the statement said.

However, the app also collected the information of the test-takers' Facebook friends, leading to the accumulation of a data pool tens of millions-strong, the paper said.

Cambridge Analytica, a data research firm closely linked to the campaign of President Donald Trump, has been suspended from Facebook.

"This was a scam - and a fraud", The New York Times quoted Paul Grewal, a vice president and deputy general counsel at Facebook as saying. It was funded by Trump's billionaire donor Robert Mercer, and Bannon once served on its board.

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Britain's Prime Minister, Theresa May, speaks at the Conservative Party's Spring Forum in central London, Britain March 17, 2018. The ministry also revoked its approval of the opening and operation of the British Consulate General in the Russian city of St.

The final section of Grewal's post has enumerated measures to improve the profile experience and account the safety of all the Facebook users. The Observer investigation also called into question the veracity of evidence given by Facebook and Cambridge Analytica to investigators - not least an official British political inquiry (Byline.com).

In 2014, we contracted a company led by a seemingly reputable academic at an internationally-renowned institution to undertake a large scale research project in the United States.

The data analytics firm had helped Donald Trump during his 2016 Presidential election by promising "psychographic" profiles to predict the political views of the Americans.

Wylie said that "almost none" of the people whose profiles were tapped were aware that Cambridge Analytica had harvested their data.

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"We will take legal action if necessary to hold them responsible and accountable for any unlawful behaviour", Facebook said, adding that it was continuing to investigate the claims. "We are suspending SCL/Cambridge Analytica, Wylie and Kogan from Facebook, pending further information". If users had not adjusted their privacy settings on the social media outlet, however, the app didn't just capture the survey responses - it also gathered as much data from each account as possible.

Facebook, which did not say how the data was used or misused, said it removed the app in 2015 when it learned of the violation, and was told by Kogan and everyone who received the data that it had since been destroyed.

Cambridge Analytica's involvement in Kenyan politics is reported to have begun in 2013, when it worked for President Uhuru's the National Alliance party (TNA).

Facebook's announcement on Friday focused on how people affiliated with Cambridge Analytica had violated policies of the social media platform.

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