Health Care

Opioid Maker Says It Won't Market In Doctors' Offices Anymore

Opioid Maker Says It Won't Market In Doctors' Offices Anymore

As the country continues to battle with an opioid epidemic, one of the largest producers of prescription opioids has made an important marketing decision that may potentially impact the war on addictive drugs.

Purdue Pharma will no longer target USA doctors in its efforts to sell OxyContin, a prescription opioid whose overprescription fueled America's opioid crisis - and made billions for Purdue's founding family.

The FDA even approved a package insert for OxyContin, announcing the drug was safer than rival painkillers because the delayed-absorption mechanism was "believed to reduce the abuse liability".

The drugmaker said it will inform doctors on Monday that its sales representatives will no longer visit physician offices to discuss its opioid products. Purdue Pharma's medical affairs team will now field any questions regarding pain medications from doctors.

Deathbed to Olympic glory for Canadian
The gold went to American Redmond Gerard, who scored an 87.16 on his final run. However, that time earned McMorris bronze.

Lawsuits have accused Purdue Pharma of being a prime contributor to the current opioid epidemic in the United States through the aggressive marketing of OxyContin.

"Overall, the impact will be small because the genie is out of the bottle", Kolodny said. Sales of OxyContin and other opioids have fallen recently amid pressure from regulators, insurers, and the general public.

The company in 2007 paid out $600 million to settle civil and criminal charges related to the drug's marketing, with three company executives agreeing to pay an additional $34.5 million.

The company said it has consistently followed opioid guidelines from the Centers for Disease Control, which include a recommendation that opioids not be the first option for chronic pain. But some users quickly discovered they could get a heroin-like high by crushing the pills and snorting or injecting the entire dose at once.

Riyad Mahrez rejoins Leicester after self-imposed exile following failed move to City
The Algerian pushed for a move away to Manchester City in January, and fell out with the club after they rejected his dream move. One has to dig deep to find a chink in City's armour, that's the level that Pep Guardiola's men are operating at the moment.

In 2010, the company reformulated Oxycontin so it would be hard to crush.

In 2010 Purdue reformulated OxyContin to make it harder to crush and stopped selling the original form of the drug.

Purdue is also facing a federal investigation by the U.S. Attorney's Office in CT. The company was found to have overstated how long the effects of the medication lasted and severely downplayed the addiction risks of the drug.

Philippines to issue 'total ban' on OFW deployment to Kuwait on Monday
We either create more jobs here or help working-age Filipinos to acquire skills that are in demand overseas , ' he said. He urged the goverment to provide jobs and livelihood assistance for returning workers.


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