Culture&Arts

Cindy Crawford Is Recreating Her Famous Pepsi Commercial After 26 Years

Cindy Crawford Is Recreating Her Famous Pepsi Commercial After 26 Years

The latest campaign will be more lighthearted, offering a twist on a 1992 Super Bowl ad that starred Cindy Crawford. Now the brand is bringing back the supermodel to re-envision its famous campaign.

On Thursday, the soda brand announced a new commercial featuring Crawford, 51 and her 18-year-old son, model Presley Gerber, that will air during the February 4 broadcast of Super Bowl LII.

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"I was saying to Kaia, "Presley and I are doing this commercial" and she was like, 'Wait, Presley and you?" The ad will feature "celebrities of Pepsi's past and present" and include a new take on Crawford's 1992 Super Bowl Pepsi ad, PepsiCo said.

The campaign kicks off in February with the debut of an in-game advertisement during Super Bowl LII and the Pepsi Super Bowl LII Halftime Show, as well as a Pepsi Generations Live pop-up that will be at key cultural moments across the U.S. throughout the year, starting with the Super Bowl in Minneapolis.

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Ads are going for slightly more than $5 million per 30-second spot. Her return to Pepsi seems a safe bet for the company after last year's fiasco with Kendall Jenner. A couple of years ago it replaced the people with emojis on giant Pepsi bottles for its PepsiMoji campaign. Similar to the first Pepsi Stuff campaign, fans can earn points to redeem for items like vintage T-shirts, LED signs and coolers. "To include now my next generation, Presley, just makes it that much more familial feeling". "She'll be, like, 'Mom, I've got this.' It's good, though, I want her to find her own way".

NBC is airing the Winter Olympics beginning less than a week after the Super Bowl and about one-third of total advertising revenue from both events will come from advertisers who have bought spots during both events. She gets out of the vehicle and purchases a Pepsi from a vending machine outside as a group of young boys longingly watch from the other side of a fence, allegedly mesmerized by the soda's lovely new can design. Not with Crawford though - they only have eyes for the new Pepsi can design. "And it's amusing because during Halloween a lot of women will dress up as me in that commercial".

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