Economy

Tech brands get creative with social media during CES 2018 blackout

Tech brands get creative with social media during CES 2018 blackout

The Consumer Technology Association, which runs CES, tweeted that it was an "isolated power outage".

The CES 2018 event experienced a blackout Wednesday, putting one of the world's largest displays of tech and electronic devices at a standstill for almost two hours.

Companies affected by the outage included LG, Samsung and Sony, The Verge reports, along with tech start-up firms that "paid thousands of dollars to have a presence on the massive show floor".

Tech brands get creative with social media during CES 2018 blackout
Tech brands get creative with social media during CES 2018 blackout

Akio Toyoda, president of Toyota Motor Corporation, announces the "e-Palette", a new fully self-driving electric concept vehicle created to be used for ride hailing, parcel delivery services and other uses at CES in Las Vegas, Nevada, U.S., January 8, 2018.

CES sprawls across many venues close to the Las Vegas Strip, and the CTA had highlighted that majority had been unaffected.

Attendees reported on social media that power was restored about two hours later. "Again, thank you for your patience during this time", explained the CES Twitter account, at 4:20 p.m. EST.

Day after inferno, BMC carries out demolition drive in Kamala Mills
The civic body has issued warnings to them and sought compliance while 10 buildings have been put under prosecution, fire official said.

The lights went out here shortly after 11 am on the second day of the show.

The power outage is the first for the trade show, according to Jeremy Handle, a spokesperson with the Las Vegas Convention and Visitors Authority.

However, one of the most interesting trends was the way the tech and automotive industries doubled down on partnerships and cooperation at CES 2018. The power outrage, caused by an error with fairly rudimentary electronics, is ironic considering the wealth of next-generation technology exhibited throughout the event. Some meeting rooms in South Hall also lost power. Intel tweeted, "Introducing Blackout TM: The biggest thing to hit #CES2018 since #5G".

'Do Not Travel' Advisory Issued for Parts of Mexico
The state with second-highest homicide rate - 61.6 per 100,000 - was Baja California Sur, home to the twin resorts of Los Cabos . The country as a whole had a "level 2" rating, which meant USA tourists or travelers should "exercise increased caution".

At Intel's booth, a woman played the violin to entertain the attendees caught in the dark.

Facebook CEO unveils news feed changes, says engagement may fall
That ranking system will be altered to prioritize posts that "spark conversations and meaningful interactions between people". Facebook's head of news feed Adam Mosseri said businesses will feel the biggest impact of the changes.


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