Facebook CEO unveils news feed changes, says engagement may fall

Facebook CEO unveils news feed changes, says engagement may fall

If a relative or friend posts a link with an inaccurate news article that is widely commented on, that post will still be prominently displayed. Facebook says its research shows that users are exposed to more divergent views on its platform than they would be otherwise. "It's good for your well-being".

The shift is the most significant overhaul in years to Facebook's News Feed, the cascading screen of content that people see when they log in to the social network.

Facebook has been under intense scrutiny as it grapples with its scale and influence. It is also among the world's largest corporations, reporting US$36 billion in revenue, mostly from advertising, during the 12 months that ended on September 30.

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The repercussions from Facebook's changes will nearly certainly be far-reaching.

"We started making changes in this direction a year ago, but it will take months for this new focus to make its way through all our products".

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The announcement comes amid a broader shift at Facebook.

The changes are also a blow to brands and media companies that publish on Facebook.

Another wave of criticism pummeling Facebook: that the company's products exploit vulnerabilities in human psychology to hook people on social media, hijacking their time and attention and undermining their well-being. He recently told investors he wants Facebook to encourage "meaningful social interactions" and downplayed the importance of how much time people spend there.

In September, the company said more than 2.07 billion people were using Facebook at least one a month. That ranking system will be altered to prioritize posts that "spark conversations and meaningful interactions between people". In Groups, people often interact around public content.

Facebook has conducted research and worked with outside academics for months to examine the effects that its service has on people. They were previously given the mandate to help users find relevant content.

Facebook's head of news feed Adam Mosseri said businesses will feel the biggest impact of the changes. Zuckerberg later said he had been too hasty and dismissive of the concerns.

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"This update is more about amplifying the things people value".

On Thursday, he said numerous discussions about Facebook's responsibilities had prompted the company "to get a better handle on some of the negative things that could happen in the system".

It's a point Zuckerberg acknowledged in his post, writing that "video and other public content have exploded on Facebook in the past couple of years".

Facebook is making changes to its News Feed feature that will allow users to see more updates from family and friends than posts from businesses, brands and media, Facebook CEO Mark Zuckerberg has announced.

It also means you'll see less public content from business, brands, and the media.

Zuckerberg said he was now focusing his company around the new approach.

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Facebook CEO Mark Zuckerberg has a new vision for your news feed. Still, Facebook felt this was an important move to make anyway.