Amazon Sees Surging Prime Memberships in 'Biggest' Ever Holiday Season

Amazon Sees Surging Prime Memberships in 'Biggest' Ever Holiday Season

Twice as many Fire Sticks (the less-sophisticated version) were purchased this year - but usage of Alexa on the higher-end Fire TV devices was 889 percent year-over-year in the U.S.

More than 1 billion items were ordered from small businesses and entrepreneurs worldwide this season, with more than 140 million of those over the five-day period from Thanksgiving (Nov. 23) through Cyber Monday (Nov. 27). Earlier today, the online retailing giant issued a press release noting that the 2017 holiday shopping season was its biggest yet. Amazon's peak day of customer fulfillment in 2017 was December 19.

As many investors had expected,, Inc.

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In the USA, more than 6,000 trailers and 32 Amazon Air planes helped get holiday orders to customers this season. Prime membership continued to grow - "in fact, in one week alone, more than four million people started Prime free trials or began paid memberships, to benefit from free two-day, one-day or same-day shipping, in addition to ultra-fast one and two hour delivery with Prime Now".

The strong sales were likely fueled by low-priced products like the Echo from Amazon and Home Mini from Google that can be found for under $30 whereas Microsoft's only product with Cortana is at least $99 if you grab it on sale.

The small, cheap Echo Dot was the top-selling product on Amazon across all categories, and the newer Echo Spot and Echo Buttons also sold out.

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Looking at both the iOS app store and Google Play, Amazon appears to have had a home run of a holiday season with its Alexa app topping charts for both platforms. In the US, the company used more than 6,000 trailers and 32 Amazon Air planes to deliver orders.

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999.

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