Economy

United States online sales surge, shoppers throng stores ahead of Black Friday

United States online sales surge, shoppers throng stores ahead of Black Friday

Average discounts ranged between 10% and 16% with the best deals online on Thanksgiving available for computers, sporting goods, apparel and video games, according to date from Adobe. Shoppers placed 51% more orders on smartphones than a year ago, according to a Salesforce report emailed to Retail Dive.

At the start of the holiday season, consumer spending rose 16.8% year-over-year by yesterday evening, according to Adobe Analytics, which tracked 80% of online transactions at the top 100 United States retailers.

In recent years, retailers have started sales even earlier than Black Friday to avoid the one-day craze that has resulted in mayhem south of the border.

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Based on Adobe Analytics data,$2.87 billion was spent online Thursday, an 18.3% jump over last Thanksgiving.

"(There) seems to be less of an urgency about the purchases", she said.

American consumers spent US$30.39 billion online between November 1 and 22, according to Adobe Analytics data, which covers 80 per cent of transactions made with the country's 100 largest e-retailers. Eastern Time, an 18.4% growth over past year. Experts predict shoppers will spend some $672 billion on the day after Thanksgiving, traditionally the busiest shopping time of the year.

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Certain industries in particular are experiencing a Black Friday renaissance online, said Giesler, highlighting that technology firms are known to offer "legendary" sales.

Follow the team at Cyber Monday Hero as they continue to post the best hoverboard Black Friday deals on their website.

The Amazon Black Friday Live show adds some infotainment to your Black Friday deal hunting on Amazon. With more deals available and a higher number of online shoppers this year, it's expected that Black Friday 2017 will see sales and e-commerce records from last year broken. "But I may go to Amazon, I may go to Nest or to Ecobee to buy myself a little bit of technology".

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