Culture&Arts

The John Lewis Ad Has Arrived

The John Lewis Ad Has Arrived

Now, the 2017 John Lewis Christmas ad is here and ready to make you fall in love with the monster under your bed. In true John Lewis Christmas commercial fashion, it'll get you into the holiday spirit and may make you shed a tear or two in the process. As do director Michel Gondry and Elbow's Guy Garvey, with a stirring version of Paul McCartney's Golden Slumbers.

Seven-year-old Joe can not sleep because Moz keeps him awake at night, wanting to play. Believe us, you'll want to listen to it again and again.

Called Moz the monster, the advert will first be shown on TV this evening. But staying awake through the night starts to take its toll on Joe, who can hardly keep his eyes open during the day.

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The store declined to put a price on the ad, saying only that its budget was similar to previous years, when it spent around £1 million on putting each campaign together and another £6 million on television slots. It will also be broadcast on all Sky's own channels at approximately the same time.

For Christmas Joe receives the flawless gift of a night light which helps him finally get some peace and quiet from Moz, and a good night's sleep, Although this doesn't mean Moz is gone for good.

Just as the viewer thinks the ad has come to a close, Joe turns the light back off and hears the familiar rumblings of his friend and is reminded that he can bring Moz back any time he thinks of him.

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Meanwhile John Lewis in intu Victoria Centre in Nottingham said this morning, Friday, that only limited quantities were available in store.

Now, fans can see behind the scenes of the most watched festive advert on British television and find out exactly how Moz the Monster was brought to life. We are really proud to be involved'.

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