Sports

Will you watch? Facebook pays big to stream Marshawn Lynch reality show

Will you watch? Facebook pays big to stream Marshawn Lynch reality show

Marshawn Lynch is known for his memorable slogans and brutish running style, which earned him the nickname "Beast Mode" while playing in the National Football League for the Seattle Seahawks.

He's a character: Unique Oakland RB Marshawn Lynch has a new reality show that debuts this month.

Off the field, he's now set to star in a reality show on Facebook, titled No Script. In the first episode, the man known as "Beast Mode" will take race auto driving lessons and ruin the tires of his vehicle. Facebook reportedly paid a significant sum to get the Lynch web series running.

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Facebook is determined to make its Watch section a go-to place for video, and that means spending big bucks for original shows. Previously, a Wall Street Journal report indicated that Facebook could shell out as much as $3 million per episode for its highest-profile projects.

Lynch is one of the NFL's most popular personalities, recently coming out of a one-year retirement to sign with the Raiders this season.

Facebook Inc (NASDAQ:FB) is going into Beast Mode.

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It was a big priority for Bleacher Report to keep the show authentic, given Lynch's raw style, Brown said.

Per the report, it will be a weekly feature and last about 10-15 minutes per episode. Once the show's exclusive Facebook window is up, Bleacher Report will retain its distribution rights.

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