IT

Sarahah: Why everyone is talking about the 'honesty first' secret messaging app

Sarahah: Why everyone is talking about the 'honesty first' secret messaging app

Out of nowhere, the Sarahah app has become the top trend in India and worldwide rankings on app stores. Developed by Saudi Arabia-based developer ZainAlabdin Tawfiq, the app has already been downloaded over 5 million times on Google Play Store. Messages once sent on the app cannot be retrieved, and the only advice users can get at this point is to be kind and constructive even if the app is letting you stay anonymous for now.

The inventors claim that the concept of creating Sarahah is to help people discover, "strengths and areas for improvement by receiving honest feedback from employees and friends in a private manner".

A new app called Sarahah has become something of an unexpected viral hit, shooting up the charts in multiple App Stores and Google Play Stores across the world. The problem with the app is that once you have signed up, all you end up seeing is a Facebook feed full of Sarahah messages.

The social network is patterned to let users send and receive honest feedback and learn what people think about you.

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According to FT "Sarahah has seen a fast rise to the #1 rank, particularly given that apps who reach the #1 daily downloads rank have to pass heavyweights like Facebook Messenger, Facebook and Pinterest in the US", App Annie says.

You can either allow anyone to post a missive or restrict that to registered users.

You can also opt not to appear in search users list of the app and also disallow users to post. However, now it seems that you can express yourself through this app. People are sharing the anonymous confessions they received on Sarahah, and they're posting them on Twitter. One has to register on Sarahah app and share the username with friends. However, this option is limited to just the people who have a Sarahah account. There is no option to reply to a message as well, so you can not really probe your way into revealing the identity of the sender.

How to use Sarahah app? The sender needs to have the link to the Sarahah profile of the person he wants to send a message to. The "Explore" tab in particular is yet to be made live. You can report a message, block user but what happens to those who send abusive messages is unclear.

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Finally, let us point out some of the important terms and conditions, which most of us tend to ignore and accept before registering.

And this has been the USP of the Sarahah app. There's now no option to reply to comments, but the developers behind Sarahah are considering making this an option.

Sarahah won't disclose the identity of the logged-in senders to users except with their consent.

So should you be using Sarahah?

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