IT

Apple iPad Sales Increased In Q3

Apple iPad Sales Increased In Q3

Samsung and Apple both slightly increased their market share compared with a year earlier, increasing sales 1.4 percent and 1.5 percent, respectively, IDC said. But Tuesday's results show that iPhone buyers may be less inclined than they once were to delay purchases until a new model is out.

"iOS 11 will make iPhone better than ever with Apple Pay peer-to-payments and even more intelligent and natural Siri, new expressive Messages with full screen effects, richer and more powerful Maps, enhanced live photos, memories and portrait mode effects and much, much more".

The tech giant sold 41 million iPhones in the last quarter - a healthy showing considering the Cupertino-based company is expected to release a new iPhone in September. What if today's Apple is the real Apple-or close to it-rather than the one that is expected to grow 14% in the year ending September 2018, according to the average of analyst estimates compiled by Bloomberg. The nearest we got was Cook's comment that "it's the number one selling smartwatch in the world by a very wide margin". Secondly, Cook stated that Apple has started encouraging local manufacturers by announcing its $1 billion advanced manufacturing fund.

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Apple effectively moved into the mid-market as well as the premium market for tablets - and that move has been a big success. But revenue projections of $49 billion to $52 billion for the next quarter indicate Apple may have something big in store.

"IPad is the ideal tool for teaching in new and compelling ways, and our iPad results were especially strong in the USA education market, where sales were up 32 percent year over year to over 1 million units".

"With revenue up 7 percent year-over-year, we're happy to report our third consecutive quarter of accelerating growth and an all-time quarterly record for Services revenue", Cook said.

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Apple reports how many phones it sells to retailers, not how many phones it sells to consumers, what is known as a sell-in basis. The 9.7-inch form factor is extremely popular, and combining that display size with more current specs like an A9 processor is clearly working. With revenues of $7.3bn, it still comes a distant second to the iPhone, but has seen consistent growth - up three per cent on the last quarter, and 22 per cent year-on-year. The sales of the company's flagship tablet unit saw a significant increase thanks to the strong sales of the new iPad Pro models released late in the quarter and a low-priced iPad earlier this year.

Cook also talked excitedly about Apple's investment in augmented reality.

"I want to do something else, make a change", said the shopkeeper amid dozens of shuttered stores.

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Dave Lee, the BBC's North America technology reporter, says the new device is already being keenly awaited and that "we can expect anticipation for a big upgrade to... step into overdrive".


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