IT

Best Buy takes a hit after Amazon reveals its own 'Geek Squad'

Best Buy takes a hit after Amazon reveals its own 'Geek Squad'

No worries. Amazon is here to help.

That sort of in-home service and education is traditionally dominated by Best Buy's Geek Squad unit, which also offers computer and gadget fix services in stores.

Amazon's smart home ecosystem.

And having a fleet of expert technology gurus representing Amazon in the home could be a smart move.

Shares of Best Buy are getting clobbered, after it was reported that Amazon is going after one of the company's key advantages.

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So far, Amazon's service is focused on helping customers set up a smart home, the report said.

The company notes on the service page that its experts are employees - not contractors.

The installations require a fee and both services are now only available in seven markets on the West Coast: Seattle, Washington, Portland, Oregon, San Francisco, San Diego, Los Angeles, San Jose and Orange County, California.

Whether customers actually use the service remains to be seen.

For customers wanting in-person help setting up their complicated new technology, Best Buy's Geek Squad was one of the most well-known options.

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The retail giant has started to offer in-home tech consultations and installations in select cities. Prime subscribers spend twice as much at Amazon as non-Prime customers.

Microsoft's X-box gaming console, a popular in-home entertainment system, is not mentioned.

Amazon has experimented with in-home installations for a number of years.

It makes sense when you consider the long-term prospect of the Amazon Echo - the company's voice-controlled smart speaker - and how it's being positioned as a hub for smart home products.

Expert installations by the Amazon employees are now available at a 20 percent discount, with experts able to install the ecobee4 Alexa-Enabled Thermostat with Sensor or Schlate Z-wave Connect Camelot smart lock for $79.20. The Amazon technician will also test your home's Wifi network, and demo products according to your stated needs.

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