Sci-tech

Cheerios launches initiative to boost global bee population

Cheerios launches initiative to boost global bee population

However, not everyone appears to be on the same page with the cereal brand, with ecologist Kathryn Turner telling Lifehacker that several of the seed types are not native to the U.S. and that they may not even be helpful for bees.

General Mills is giving away the seeds, in partnership with Veseys Seeds, on the Cheerios website.

To help declining bee populations, General Mills recently gave out 1.5 billion wildflower seeds meant to be planted across the country.

As well, the Canada branch has exceeded its original goal of giving away more than 100 million wildflower seeds.

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Klopp, though, believes his side had the chances to win it, and couldn't hide his frustration after the game. However, Liverpool have more to play for as they look to move closer to securing a spot inside the top four.

Cheerio's has chosen to use their platform to stand in solidarity with bees that are at risk of extinction, like the rusty patched bumblebee, which was declared endangered this year.

Disappearing bee population could pose problems for General Mills as 30% of the company's products rely on pollination. "Planting wildflowers is a simple but extremely important way for Canadians to help preserve and develop the natural habitat that bees need to survive".

This year, the Beekeepers campaign focuses particularly on children.

"Pollinators are critical to our environment", the news release said. That will make all the difference.

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"Buzz is missing because there's something serious going on with the world's bees".

Cheerios sites facts on its website about declining bee populations, such as "42 percent of bee colonies in the USA collapsed in 2015" and "1 in 3 bites of food we eat is made possible by bees and other pollinators". "By taking the bold step of removing a well-established brand symbol from its packaging, General Mills is further challenging marketing's conventional thinking to underscore its point".

General Mills have refuted the claims in a statement on Facebook, saying that their seeds are bee friendly.

"I'm happy that they're promoting bees; that they're promoting pollinators; if it benefits them, that's fine with me; it's getting the word out there; people are talking about it; they're handing out seeds".

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That was the low for the day preceding its inline Q4 EPS report, but came up shy on revenues by $34.5 million. Barrington Research Maintains the company's stock to Outperform on 3/31/16 by setting a price target of $16.


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